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Q&A: Logo, Graphics, Images, Artwork

As recommended by OVC, it is recommended that the City move away from HP Strong. We will replace HP Strong with Together Highland Park Unidos. The tagline will easily adapt for Spanish and English versions in a single image or phrase. The Together Highland Park Unidos mark was designed by Michael Pfeifer of Pfang Multimedia. In alignment with the City’s branding, the Together Highland Park Unidos mark will identify resources, services, and programming to support individuals impacted by the Highland Park shooting. Recognizing that many would like to create yard signs, posters, car magnets and other items, the design files are available for community use. Please read the Q&A below before using the artwork. The City requests that individuals who sell items with the logo clearly disclose that the product is not affiliated with, or endorsed by, the City of Highland Park. The Together Highland Park Unidos media kit is available at

Why is the City encouraging Together Highland Park Unidos in place of Highland Park Strong/Fuerza Highland Park?

What will happen to the City's use of Highland Park Strong?

I am interested in creating yard signs, car decals, or other items using "Together Highland Park Unidos." Can I use the official logo?

I would like to create social media graphics, yard signs, posters, or other items to honor the memory of those who were killed. Can I use their names or pictures?

Can I use a photo that a family member has posted or shared?

I am interested in creating artwork honoring the victims of the Highland Park shooting. Are there any special considerations to keep in mind? Can the City give my piece to one of the victims' family members?